Preheat your oven to 350°F (175°C). Lightly grease a 9×13-inch baking dish with butter or nonstick spray. Optionally, line it with parchment paper, leaving overhanging "handles" on the long sides for easy lifting and cutting.
nonstick spray or butter, parchment paper
In a medium mixing bowl, beat the softened cream cheese with a hand mixer or stand mixer on medium speed until smooth and creamy, 1–2 minutes. Add 1 cup granulated sugar, vanilla, and salt, and beat again until the mixture is silky and well blended. If using citrus zest, add it now and mix to combine, scraping down the sides of the bowl as needed.
16 oz cream cheese, 1 cup granulated sugar, 1 1/2 teaspoons pure vanilla extract, 1/4 teaspoon fine sea salt, zest of 1 lemon or orange
Open one can of crescent roll dough. Unroll it and press it evenly into the bottom of the prepared baking dish. If using regular crescents, pinch the perforated seams together with your fingers to form one solid layer of dough.
2 cans refrigerated crescent roll dough
Spoon the cream cheese filling over the bottom crescent layer. Spread gently with an offset spatula or the back of a spoon, all the way to the edges. If using jam or preserves, dollop small spoonfuls over the filling and lightly swirl with a butter knife, taking care not to overmix so the ribbons stay visible.
16 oz cream cheese, 1 cup granulated sugar, 1 1/2 teaspoons pure vanilla extract, 1/4 teaspoon fine sea salt, 1/4 cup fruit preserves or jam
Open the second can of crescent roll dough. Unroll it on a piece of parchment or a clean counter and pinch any seams as needed. Carefully lift the dough and place it over the cream cheese layer. If it tears, patch with small pieces of dough so the filling is mostly covered.
2 cans refrigerated crescent roll dough, parchment paper
In a small bowl, combine the melted butter, 1/2 cup granulated sugar, and ground cinnamon. Stir until the mixture resembles wet sand. Pour it evenly over the top crescent layer and spread with a spatula if needed so the surface is evenly coated. If using coarse sugar, sprinkle it over the top.
1/2 cup unsalted butter, 1/2 cup granulated sugar, 1 1/2-2 teaspoons ground cinnamon, 2 tablespoons coarse sugar
Place the pan in the center of the preheated oven. Bake for 25–30 minutes, or until the top is golden brown, the edges are bubbly, and the center looks set with minimal jiggle when you gently shake the pan. If your oven runs hot, begin checking around 22 minutes.
Transfer the pan to a wire rack and let the bars cool to room temperature, about 45–60 minutes. For the cleanest slices and classic cheesecake texture, cover and chill in the refrigerator for at least 2 hours or overnight. Once fully chilled, use the parchment handles to lift the slab out (if lined), then cut into bars with a sharp knife, wiping the blade between cuts.
parchment paper